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Discover Your Future
50 hand-drawn illustrations. The biggest campaign ever being done by Netflix. Developing each card as its own arcana and layering symbols and title specific details into a cohesive visual language. The system became a physical tarot box, designed to turn the campaign into something fans could actually hold.
NETFLIX
What Next?
Each card carries its own layer of symbolism, tying the show back to its story while echoing centuries of tarot tradition underneath. Taken together, the deck distills Netflix's entire catalog into a single visual world, playful, mystical, and unmistakably hers.
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