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CHOBANI
No Sugar Added
I got to build a whole little world out of the good stuff ripe fruit, fresh milk, and a cast of animals who all look suspiciously pleased with themselves. No added sugar, but plenty of color; the idea was to make 'simple ingredients' feel anything but boring
More Room For Flavour
I leaned into bold, saturated palettes and playful character work to bring the campaign's natural ingredients message to life. It was one of those projects where the brief and my own instincts lined up perfectly: keep it vivid, keep it a little silly, and let the ingredients be the stars.
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