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CHOBANI
No Sugar Added
I got to build a whole little world out of the good stuff ripe fruit, fresh milk, and a cast of animals who all look suspiciously pleased with themselves. No added sugar, but plenty of color; the idea was to make 'simple ingredients' feel anything but boring
More Room For Flavour
I leaned into bold, saturated palettes and playful character work to bring the campaign's nature-forward, honest-ingredients message to life. It was one of those projects where the brief and my own instincts lined up perfectly: keep it vivid, keep it a little silly, and let the ingredients be the stars.
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