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HERMÈS
Chinese New Year - February 2026
In 2026, we celebrate the Year of the Fire Horse, a cycle that happens only once every 60 years, so you can imagine how special and meaningful it was to be part of something like this. It has been a tremendous honor and a true challenge.
A Celebration
For Hermès' Chinese New Year campaign, I combined illustration and animation to show a horse moving through nature and brand elements, with some fantasy and magic mixed in. The idea was to capture the craft, tradition, and celebration of the brand.
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